Link Popularity: Wrong Approach to a Right Strategy

No wonder many of us count link popularity as a game of numbers. As wining the game is directly proportionate to greater number, similarly getting back links from number of sites is a good solution to rank high in the search engines. Number matters the most, is it really true?

Most of us evaluate the popularity through search engine results so we must look on back links of the top ten sites. Now what’s the result? Do they have large number of back links? After the great inspection you must get a no, but then suddenly, a big question will arise in your mind - “What’s the factor behind the high ranking of these sites?“ Do they have different strategies or they follow the same differently? Yes, now you have reached the solution through your question itself. They follow the same strategy that is Link Popularity however their approach towards it is different. They choose those sites for link building that have most relevant content, high PR (page rank), and quality links. In other words, their back links come from trusted and relevant sites and this is the funda of their success of link popularity.

To carry a bunch of incoming link will not ensure your site’s top ranking. Back linking can help immensely if you link to the site ranked high in search engine. Spreading links over number of sites through article submission and social networking sites (blogs and forums) can also improve your link popularity in organic way. However it requires good content with high quality, relevant information and unique and eye catching presentation. If your content is full of these attributes, your link will definitely get weight age over others. But remember, for making it possible, you must have good content and present it in a good manner too.

Reciprocal Linking is also one of the ways to make your site popular and get large number of web traffic. Search engines do not count on this kind of linking, as it consider under the mutual partnership, but still it is in use because it divert the most classified customers towards your site. This technique of link building is equally important, as the end goal is getting targeted customers and goal conversion as well.

From SEO perspective it is worthless to waste your valuable time and effort in increasing the number of links. It’s better to focus on getting quality links form quality sites instead of getting quantity links form irrelevant and wrong sites.

Comments :

3 Comments to “Link Popularity: Wrong Approach to a Right Strategy”

KVM Switches said... on 

Nice information and Back linking can help immensely if you link to the site ranked high in search engine. Spreading links over number of sites through article submission and social networking sites on blogs and forums can also improve your link popularity in organic way.Thanks for sharing this great post.

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Lavish Love said... on 

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